Individuals view technical experts who consistently use pronouns as egotistical, and that trait has little favor in business. (From a dollar point of view), or to others in general.

The concept of removing pronouns from your everyday speech brings about a self awareness that would not otherwise be realized.

Just how often is a pronoun used when speaking?
By diligently recording the recurrence of spoken pronouns in a single individuals daily conversation, (either recorded by the self or other), the ego becomes aware of a position it otherwise would not.

Once awareness comes into light – the essence of the ego is not only aware, but may assume negative feelings, or feelings of selfishness.

Corrective behavior?

The experiment is a sound one, and offers tremendous insight.

-rb