This post is another one of many ongoing suggestions for those Alexander Technique teachers who want to find their niche. These are ideas for someone trained in Alexander Technique to consider making an ongoing topic for their life’s work. If you are an Alexander Technique teacher who is searching to specialize with a unique group of people to help them learn how to make their life, hobbies, work skills and performance abilities better and make your living doing it, feel free to run with these ideas!
Alexander Technique has much to offer those who want to change the way they speak. Not public speakers, (which is an optional niche in itself,) but just regular people who are not performers who want to change the way they speak from day to day forever after. For the sake of improving at their jobs, to transform the first impressions of others, to be better understood by others.
I originally applied Alexander Technique to changing the way I spoke to solve the challenge of an unusual vocal mannerism. I used to say everything with the up-and-down story-telling modulation tones grown-ups often reserve for speaking with children. (Also I let out my breath before I spoke to make what I was about to say less threatening.) When it was time for a business person to give me money, my up-and-down way of speaking made me appear to be unreliable.
Learning from Alexander Technique the ability to speak in more of a monotone gave me a significant and instant advantage. Those who were about to give me half of my estimate before I started their job began to willingly hand over money to seal the contract. It was a striking success!
So – one market possibility could be body language an elocution for salespeople.
But wait – here’s another even more lucrative market that is slightly related.
Think of all the telemarketers and worldwide customer service representatives in the world with a barely understandable ability to speak English because their thick accent. They have learned what to say, but don’t yet know HOW to say it so they can be understood easily. This training isn’t available to them. All of those people could benefit from a course with you teaching them Alexander Technique to refine their ability to speak English without an accent. (This is especially viable as a livelihood if you speak a second language yourself.)
But it’s also not a bad choice if English is your native language and there is another culture you’d enjoy immersing yourself in. Perhaps if your native language is English, you might have never thought much about how much of an advantage you have over someone who must learn English as a second language. This niche also has the advantage of the situation of who you get to work with. Working with ESL students is one of the most gratifying and appreciative ways to spend your time, reputed to be on par with the consistent appreciate working with animals can give.
This is a market with tremendous potential. Every company that uses telemarketers wants their service people to succeed. Probably you could make arrangements with the company itself to conduct classes and not worry about spending your time attracting the students directly.
Anyway – two more viable suggestions for someone who teaches Alexander Technique to use as a niche for where to point or how to expand their rare skill of being able to teach F.M. Alexander’s discoveries. Of course, you’ll need to do much more in-depth research to pull off such a thing. But, I hope you’re enjoying these suggestions and would consider making use of one of them.
Please be in contact with me personally if you would like further ideas about how to make your niche work.